Marketing Programs Manager (Hybrid Role)
Join a team that has been recognized as one of the best companies to work for in Connecticut! We are a community-based credit union that invests in our team members because they are the foundation to our success.
We are always looking for talented and motivated individuals who believe in helping others and contributing in meaningful ways to our Connecticut communities.
At American Eagle, we celebrate diversity and value inclusivity through our employee led Diversity and Inclusion Council.
As a thank you for valued contribution, we offer our employees the following:
Competitive compensation Medical, Dental and Vision coverage A voluntary Wellness Program 401(k) contributory plan with match, in addition to a non-contributory plan Paid time off Educational reimbursement A formalized Career Development Plan to help our employees reach their highest potential and desired career path The opportunity to become involved in community outreach Position
Summary:
Responsible for creating, developing and executing campaigns and programs that align with the annual marketing plan.
Flawless execution, nurturing strong and productive partnerships, and leading cross-functional initiatives is critical to achieving goals in this role.
Learns and embraces new technologies that can drive efficiency and productivity in our marketing programs, including expansion of personalized, automated messages to optimize member engagement.
Has expertise in traditional and digital marketing channels, and is focused on continual innovation and learning in the space to provide a great member experience.
Job Location:
We're proud to offer you hybrid flexibility in this role.
You have the option to work from home or come into our office in East Hartford.
You'll be asked to come into the East Hartford office for in-person engagement activities such as one-on-one meetings with your manager, team meetings, training, and culture events.
Essential Duties and
Responsibilities:
General Marketing Functions Partners with AVP, Marketing, SVP, Marketing & Data Analytics, and business line managers to create budgets and annual marketing plans that support department and company goals.
Manages the development and execution of marketing plans and programs ensuring credit union growth goals are achieved.
Ability to execute and manage multiple programs/campaigns concurrently and excellent time management skills are critical to this role.
Accountable for cost benefit analysis reporting related to marketing campaigns and initiatives.
Meets and negotiates with vendors to acquire timely, cost-effective and high quality marketing support.
Assists with responses to marketing inquiries from credit union personnel.
Monitors and controls progress and expenditures ensuring timely and cost-effective completion of assigned projects.
Works with compliance to ensure marketing and advertising materials meet necessary guidelines.
Collaborates with AVP, Marketing on issues related to the effective use of marketing resources and provides input as needed.
Possesses strong communication skills, having the ability to write both on and offline materials for a variety of audiences.
Reviews and analyzes trade journals, articles and publications to keep apprised of the financial services marketplace and digital trends.
Recommends appropriate changes for implementation.
Flexes across the marketing team to support additional initiatives and programs as needed.
Promotional Campaign and Advertising Function Collaborates with AVP, Marketing and others to:
Ensure strategic alignment of the AEFCU brand in both the traditional and digital environments.
Create the most effective and cost-efficient campaigns and programs.
Place traditional and digital media making sure delivery of the messages is achieving optimal results.
Works with Digital Marketing Specialist to collaborate on placement and tracking of digital campaigns.
Meets and negotiates with vendors to develop media plans that align with campaign and/or program budgets, reach the necessary audience, are delivered in a timely fashion, and provide the necessary results within the predefined timeframe.
May also include development of new creative.
Sales Support Functions Writes and produces various internal and external publications and communications.
Assists and supports product and channel managers with their respective goals.
Recommends, designs, implements and provides on-going support for new products, new channels, and sales campaigns.
Works with Branch Administration and product management on ad-hoc and formal sales programs in branches and the Member Contact Center.
Attends work-related events as needed to represent Marketing.
Performs related duties and special requests as assigned.
Supervisory
Responsibilities:
None Qualification Requirement:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals to perform the essential functions.
Education and/or
Experience:
Bachelor's degree in Business Management, Marketing or Communications from a four-year college or university and 7 to 10 years related experience, or equivalent combination of education and experience.
Experience in marketing campaign/marketing program management and successfully leading teams.
Core Competencies:
Leadership - Creates a supportive, cohesive work environment by setting clear expectations, developing others, and recognizing achievements.
Strategic Thinking - anticipates future growth and business objectives; plans and assesses resources and capabilities to align with the future.
Decision-Making - Makes sound decisions using a systematic process.
Customer Focus - Understands the customer needs in order to provide an experience that exceeds expectations.
Collaboration - Builds trusting partnerships to impact positive change, improve operations, and align with organizational strategies.
Effective Communication - Ensures clear, appropriate messages are provided to others on a consistent basis.
Accountability - Takes responsibility for actions and behaviors.
Adaptability - Remains flexible to overcome obstacles and achieve results Job Location:
We're proud to offer you hybrid flexibility in this role.
You have the option to work from home or come into our office in East Hartford.
You'll be asked to come into the East Hartford office for in-person engagement activities such as one-on-one meetings with your manager, team meetings, training, and culture events.
American Eagle Financial Credit Union is an Equal Opportunity Employer Veterans/Disabled Recommended Skills Adaptability Administration Business Management Business Planning Communication Cost Benefit Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
We are always looking for talented and motivated individuals who believe in helping others and contributing in meaningful ways to our Connecticut communities.
At American Eagle, we celebrate diversity and value inclusivity through our employee led Diversity and Inclusion Council.
As a thank you for valued contribution, we offer our employees the following:
Competitive compensation Medical, Dental and Vision coverage A voluntary Wellness Program 401(k) contributory plan with match, in addition to a non-contributory plan Paid time off Educational reimbursement A formalized Career Development Plan to help our employees reach their highest potential and desired career path The opportunity to become involved in community outreach Position
Summary:
Responsible for creating, developing and executing campaigns and programs that align with the annual marketing plan.
Flawless execution, nurturing strong and productive partnerships, and leading cross-functional initiatives is critical to achieving goals in this role.
Learns and embraces new technologies that can drive efficiency and productivity in our marketing programs, including expansion of personalized, automated messages to optimize member engagement.
Has expertise in traditional and digital marketing channels, and is focused on continual innovation and learning in the space to provide a great member experience.
Job Location:
We're proud to offer you hybrid flexibility in this role.
You have the option to work from home or come into our office in East Hartford.
You'll be asked to come into the East Hartford office for in-person engagement activities such as one-on-one meetings with your manager, team meetings, training, and culture events.
Essential Duties and
Responsibilities:
General Marketing Functions Partners with AVP, Marketing, SVP, Marketing & Data Analytics, and business line managers to create budgets and annual marketing plans that support department and company goals.
Manages the development and execution of marketing plans and programs ensuring credit union growth goals are achieved.
Ability to execute and manage multiple programs/campaigns concurrently and excellent time management skills are critical to this role.
Accountable for cost benefit analysis reporting related to marketing campaigns and initiatives.
Meets and negotiates with vendors to acquire timely, cost-effective and high quality marketing support.
Assists with responses to marketing inquiries from credit union personnel.
Monitors and controls progress and expenditures ensuring timely and cost-effective completion of assigned projects.
Works with compliance to ensure marketing and advertising materials meet necessary guidelines.
Collaborates with AVP, Marketing on issues related to the effective use of marketing resources and provides input as needed.
Possesses strong communication skills, having the ability to write both on and offline materials for a variety of audiences.
Reviews and analyzes trade journals, articles and publications to keep apprised of the financial services marketplace and digital trends.
Recommends appropriate changes for implementation.
Flexes across the marketing team to support additional initiatives and programs as needed.
Promotional Campaign and Advertising Function Collaborates with AVP, Marketing and others to:
Ensure strategic alignment of the AEFCU brand in both the traditional and digital environments.
Create the most effective and cost-efficient campaigns and programs.
Place traditional and digital media making sure delivery of the messages is achieving optimal results.
Works with Digital Marketing Specialist to collaborate on placement and tracking of digital campaigns.
Meets and negotiates with vendors to develop media plans that align with campaign and/or program budgets, reach the necessary audience, are delivered in a timely fashion, and provide the necessary results within the predefined timeframe.
May also include development of new creative.
Sales Support Functions Writes and produces various internal and external publications and communications.
Assists and supports product and channel managers with their respective goals.
Recommends, designs, implements and provides on-going support for new products, new channels, and sales campaigns.
Works with Branch Administration and product management on ad-hoc and formal sales programs in branches and the Member Contact Center.
Attends work-related events as needed to represent Marketing.
Performs related duties and special requests as assigned.
Supervisory
Responsibilities:
None Qualification Requirement:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals to perform the essential functions.
Education and/or
Experience:
Bachelor's degree in Business Management, Marketing or Communications from a four-year college or university and 7 to 10 years related experience, or equivalent combination of education and experience.
Experience in marketing campaign/marketing program management and successfully leading teams.
Core Competencies:
Leadership - Creates a supportive, cohesive work environment by setting clear expectations, developing others, and recognizing achievements.
Strategic Thinking - anticipates future growth and business objectives; plans and assesses resources and capabilities to align with the future.
Decision-Making - Makes sound decisions using a systematic process.
Customer Focus - Understands the customer needs in order to provide an experience that exceeds expectations.
Collaboration - Builds trusting partnerships to impact positive change, improve operations, and align with organizational strategies.
Effective Communication - Ensures clear, appropriate messages are provided to others on a consistent basis.
Accountability - Takes responsibility for actions and behaviors.
Adaptability - Remains flexible to overcome obstacles and achieve results Job Location:
We're proud to offer you hybrid flexibility in this role.
You have the option to work from home or come into our office in East Hartford.
You'll be asked to come into the East Hartford office for in-person engagement activities such as one-on-one meetings with your manager, team meetings, training, and culture events.
American Eagle Financial Credit Union is an Equal Opportunity Employer Veterans/Disabled Recommended Skills Adaptability Administration Business Management Business Planning Communication Cost Benefit Analysis Estimated Salary: $20 to $28 per hour based on qualifications.
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